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Clifford Scherer, Ph.D. |
| Profile: |
| Dr. Cliff Scherer does original research, creates interventions, and conducts state and federal workshops on topics related to how individuals, families, communities, and organizations deal with health and environmental risks and biotechnology issues. He is particularly influential in the development and application of theory to the improvement of scientific and technical information. |
| Recent courses taught include: |
| Comm 130 – Visual Communication Comm 486 – Risk Communication Comm 686 – Graduate level Risk Communication |
| Selected Publications |
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Scherer, C., Cho, H. (2003). A Social Network Contagion Theory of Risk Perception. Risk Analysis: An International Journal, 23, 261-267.
Joines, J. L., Scherer, C. W., & Scheufele, D. A. (2002). Exploring motivations for consumer Web use and their implications for e-commerce. The Journal of Consumer Marketing 20 (2).
Rich, R., Scherer, C., Maestro-Scherer, J., and Michell-Nunn, S. (2002). Technology in organizational learning: Using high tech for high touch. Educational Technology & Society. 5, 2. |