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Jeff Niederdeppe, Ph.D. |
| Profile: |
| Jeff Niederdeppe (Ph.D, University of Pennsylvania) joined the faculty at Cornell University as an Assistant Professor of Communication in fall 2008. His research explores the effects of mass media campaigns and health news coverage on health behavior and social policy. Much of his published work has focused on the effectiveness of large-scale anti-tobacco campaigns and anti-drug media campaigns. More recently, his work has been focused on understanding when and why media campaigns to promote behavior change are often less effective, sometimes equally effective, and rarely more effective among socioeconomically disadvantaged populations relative to more advantaged populations. He is also developing and testing persuasive message strategies aimed at changing determinants of obesity through policy and behavior change. |
| Selected Publications |
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Niederdeppe, J. & Frosch, D. (2009). News coverage and sales of products with trans fats: Effects before and after changes in federal labeling policy. American Journal of Preventive Medicine. Forthcoming. Niederdeppe, J., Fowler, E.F., Goldstein, K, & Pribble, J. (2009). Does local television news coverage cultivate fatalistic beliefs about cancer prevention? Journal of Communication. Forthcoming. Niederdeppe, J., Bu, L., Borah, P, Kindig, D., & Robert, S. (2008). Message design strategies to raise public awareness of social determinants of health and population health disparities. The Milbank Quarterly, 86, 481-513. Niederdeppe, J. (2008). Beyond knowledge gaps: Examining socioeconomic differences in response to cancer news. Human Communication Research, 34, 423-447. Niederdeppe, J., Fiore, M. C., Baker, T., & Smith, S. S. (2008). Smoking cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations. American Journal of Public Health, 98, 916-924. Niederdeppe, J., Davis, K. C., Farrelly, M.C, and Yarsevich, J. (2007). Stylistic features, need for sensation, and confirmed recall of national smoking prevention advertisements. Journal of Communication, 57, 272-292. Niederdeppe, J., Farrelly, M.C., Wenter, D., Thomas, K., and Weitzencamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research, 34, 382-405. Niederdeppe, J., Farrelly, M.C., and Haviland, M.L. (2004). Confirming "truth": More evidence of a successful tobacco countermarketing campaign in Florida. American Journal of Public Health, 94, 255-257. |